I worked as part of the creative team at innocent for 3 years. During that time I designed packaging, advertising and campaigns. I also did a lot of illustration especially for the kid's brand including back of packs and a range of mix and match magnets. We conceived and created a pop up cafe based around getting your 5-a-day, where I did all the design, interiors and branding. When innocent moved offices I was in charge of all the internal graphics including individual meeting rooms and a timeline up the 5 flights of stairs. I also redesigned the innocent website, involving stakeholders across the company. A highly creative job, ideas were at the core of everything we did, keeping the brand fresh, engaging and fun with consumers' experience at the heart of all our work.